Strand Digital
Strand Digital extends our client-first philosophy into the creator and influencer space, bridging the gap between traditional entertainment and the digital economy. We partner with talent and brands to amplify voices, build communities, and create campaigns that drive cultural impact.
Digital Talent Management – Representation for creators across platforms, including YouTube, TikTok, Instagram, and emerging media.
Brand Collaborations – Negotiating and executing partnerships that align creators with leading consumer, lifestyle, and entertainment brands.
Content Strategy – Helping creators and brands craft content that connects with audiences authentically.
Campaign Development – Designing, managing, and scaling social-first campaigns for maximum reach and engagement.
Cassidy Laudano – Ted Baker
Model and rising style icon Cassidy Laudano brings a fresh, modern edge to Ted Baker’s latest campaign. Known for her effortless sophistication and natural poise, Laudano perfectly embodies the brand’s signature blend of British elegance and contemporary flair. The campaign highlights Ted Baker’s new collection of tailored silhouettes, rich textures, and playful patterns—brought to life through Laudano’s confident, yet understated presence. With her timeless beauty and magnetic screen appeal, Cassidy Laudano captures the essence of what makes Ted Baker a global fashion staple: classic design with a bold, youthful spirit.
Lizzy Mathis – Knudsen
Entrepreneur, actress, and lifestyle expert Lizzy Mathis brings her radiant energy and modern sensibility to her latest collaboration with Knudsen. Known for her work as the founder of The Cool Mom Co. and co-host of Honest Renovations alongside Jessica Alba, Mathis continues to inspire audiences with her authentic approach to wellness and family life. Her partnership with Knudsen celebrates the brand’s wholesome, nature-inspired values—infused with her signature warmth and creativity. Together, they highlight the joy of simple, nourishing moments that bring families together, blending Knudsen’s legacy of quality with Mathis’s effortlessly cool, down-to-earth charm.
Jeannie Mai – Cetaphil
Television host and style icon Jeannie Mai is the radiant new face of Cetaphil, bringing her signature confidence and authenticity to the beloved skincare brand. Known for her roles on The Real and America’s Test Kitchen: The Next Generation, Mai has long championed self-care, inclusivity, and embracing natural beauty—values that align perfectly with Cetaphil’s mission. In the campaign, she opens up about her own skincare journey and the importance of gentle, consistent care, inspiring fans to prioritize confidence that starts with healthy skin. With her genuine warmth and luminous glow, Jeannie Mai perfectly embodies the spirit of Cetaphil: real skin, real strength, and real beauty.
Cooper Koch – Calvin Klein
Actor and model Cooper Koch turns heads in his latest Calvin Klein campaign, showcasing the brand’s iconic blend of bold confidence and minimalist allure. Known for his breakout performances in Swallowed and Power Book II: Ghost, Koch brings a striking mix of intensity and vulnerability to the lens—embodying the modern Calvin Klein spirit of authenticity and self-assurance. The campaign captures Koch in effortlessly cool, understated looks that highlight both his classic appeal and undeniable edge. With this collaboration, Calvin Klein continues its legacy of featuring rising stars who redefine what it means to be powerful, sensual, and unapologetically real.
